Remember the Cassette Tape? To be Removed from Oxford Dictionary

January 25th, 2012

cassette tape2 Remember the Cassette Tape? To be Removed from Oxford DictionaryAs a ‘90’s kid and as an avid music lover, my heart sank yesterday when I heard this on the drive home, “The Oxford Dictionary is removing the word cassette tape …” Wow.
I did the research, it’s true. Other words to be removed this year are “brabble” meaning paltry noisy quarrel and “growlery” which is a private room or den.
Here’s the kicker, the words to be added to the OED: sexting, retweet, and mankini. I’ll let those soak in for a second.
Burnett, a music historian in Dallas is protesting this, “That settles it! I’m going to ban the Oxford Dictionary from the museum. I have a copy and I’m going to recycle it!”
He also asked Huffington Post reporter sarcastically if they were going to remove the word “moon.” “…Nobody uses the damn moon anymore, not even NASA.”
Are we all familiar with the cassette tape? Let’s give a brief history lesson just in case. “The cassette is a magnetic tape sound recording format that is slightly bigger than a credit card (and much thicker). It was introduced in 1963 and it made home recording much more available than before,” as stated by The Huffington Post.
Not only could you listen to music on this device, but make “mix tapes” and even record yourself. (Which, of course I did quite often as a kid.)

This brought on the rise of portable boomboxes, and the Walkman. walkman Remember the Cassette Tape? To be Removed from Oxford Dictionary
HuffPost then interviewed Lyle Owerko, a photographer who has written on the history of boomboxes. Owerko noted that since the world is still using the common phrasing of “fast-forward,” “pause” and of course “mixtape” the OED could be “beating a dead horse before the horse is actually dead.”
I really enjoyed this quote by Owerko, “Eliminating ‘cassette tape’ from the Oxford dictionary is like prematurely announcing the demise of the penny as a monetary instrument just because of online banking… or the fountain pen being blotted out of history due to the ubiquity of keyboards, texting and touch screens.”
I for one will be sad to see this word disappear. I remember my first cassette tape, The Spice Girls. Using a pencil to wind the tape when it got loose, recording myself on my mini-portable cassette tape player singing along like a rock star.

–Stephanie Klein

 

Images: www.copycatsmedia.files.wordpress.comhttp://wesp1.blogspot.com/2010/10/sony-walkman-rip.html

SOPA in Plain English and Why It Could Be The Death Of The Internet

January 18th, 2012

skull SOPA in Plain English and Why It Could Be The Death Of The InternetThe video below discusses the Senate version of the House’s Stop Online Piracy Act (SOPA). In the Senate the bill is called the PROTECT IP Act (PIPA). SOPA has gotten more attention than PIPA because it was moving faster in the legislative process. But PIPA is just as dangerous, and now it is moving faster.

PIPA would give the government new powers to block Americans’ access websites that corporations don’t like. The bill lets corporations and the US government censor entire websites and cut sites off from advertising, payments and donations.

This legislation will stifle free speech and innovation, and even threaten popular web services like Twitter, YouTube, and Facebook.

The bill is scheduled for a test vote in the Senate on Jan. 24th: We need to act now to let our lawmakers know just how terrible it is. What are your thoughts? Please post them in the comments below.

Social Media Case Study Spotlight: McKinney’s Snowglobe Boy by Mike Nail

January 13th, 2012

snow Social Media Case Study Spotlight: McKinney’s Snowglobe Boy by Mike NailSometimes elaborate tactics aren’t required to stimulate a viral response; all it takes is one great idea. Ad agency McKinney’s idea was to take holiday ecards to a new level by putting an employee inside a giant inflatable snow globe for four days and broadcasting it on a microsite 24 hours a day. Visitors could receive “season’s greetings” from Snowglobe Boy and chat with him.

In a week, a small seed of a Facebook page, a YouTube video and about 1,000 emails to McKinney’s friends attracted about 50,000 unique visitors, network press coverage and lots of search traffic. The buzz was astounding. The campaign generated 105 million PR impressions across all mediums.

Case Study found at:

http://www.marketingsherpa.com/viralawards2008/11.html

 

Social Media Case Study Spotlight: Paranormal Social Activity by Stephanie Klein

January 13th, 2012

para Social Media Case Study Spotlight: Paranormal Social Activity by Stephanie KleinParanormal Activity had an opening budget of only $10,000 and many theatres nationwide were unwilling to work with this budget to promote the new movie.

Paramount Studios launched a Viral campaign to promote the movie, even causing many fans to demand that the movie be shown in their local theatre through Facebook, MySpace and Twitter.

Video was released of horror fans reacting to the film and posted to these social networking sites. Their Twitter campaign released new info on the movie during its slowest hours, 2-6 AM.

150 fans were credited in the movie for simply making the most noise around the “internets” for the movie, a big reason why it grossed $107,000,000 at the box office and another $16,000,000 on DVD.

For additional information http://econsultancy.com/us/blog/6047-case-study-paranormal-activity-takes-over-twitter

Have a great day!

Stephanie Klein
Business Development Manager

 

Tools for Success: Cisco WebEx Meeting Center, late for an online meeting?

January 4th, 2012

webex Tools for Success: Cisco WebEx Meeting Center, late for an online meeting? Late for the online meeting? Join online meetings from your iPhone!

Experience the new, streamlined join process, utilizing the multitasking features of iOS 4 and the Retina Display of the iPhone 4.

Tap into WebEx online meetings, wherever you are! With WebEx, this iPhone application, you can easily attend, schedule, and start meetings. Listen and join in!

Enjoy the “anytime, anywhere” of a WebEx meeting on your iPhone. Download the free, updated app now and take it for a spin!

Have an iPad? Download WebEx for iPad from the Apple App Store.

Click here for all of the features and recommendations!