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Why is Alexa rank so important?
Alexa has been around for 14 years checking and ranking the traffic levels for every site online. It is owned by the Amazon company and its main purpose is to rank other websites based on the traffic that they receive. The lower the Alexa rank the more traffic the site gets. Advertisers use the Alexa rankings to determine whether or not they will advertise on the particular site or not. Your Alexa rank also helps paid review sites decide how much to charge advertisers for a review on your blog. If you have a lower ranking chances are you will get more offers from advertisers to write a review for them.
The major advantage of a high Alexa rank comes into play when you look to sell ad spots on your website. Ad Networks and Advertisers take Alexa rank very seriously when it comes to buying advertising on your site. Webmasters and Bloggers also take Alexa ranking into consideration when it comes to linking to your site, exchanging links, submitting posts and connecting in other ways with you. Even if you don’t currently sell direct Advertising on your site you will more than likely want to in the future so working on improving your rank now will be of great benefit.
Having a good Alexa rank is the most critical indicator of the health of your website or blog. It is essential to increase the conversion rate on your website. The rule of thumb is: the better ranked on Alexa, the more business you’ll get.
Do you want to increase your Alexa ranking? Purchase our Alexa marketing packages and start seeing results!
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